The JBA is ramping up its advocacy for sound financial practices through the recent launch of its public education campaign.
The campaign, which started in August, intends to build awareness for the initiatives of the JBA and educate the Jamaican public on the role and benefits of having a vibrant banking sector.
President of the JBA, Bruce Bowen emphasized the significance in stating “this campaign seeks to highlight the work that the JBA continues to pursue in order to improve how banks serve Jamaican consumers and businesses," stated Bowen, “the JBA has been an important medium through which appropriate banking standards have been established through collaboration with regulators, government, the security force and various customer groups of our member banks”.
For more information, see the attachment at the bottom of this page.
Click here to download the press release about the campaign.
Click here to visit the "Making Banking Better" press ads.
